Something's Off - Virgil Abloh, Nike

ICONS “Something’s Off” is a behind-the-scenes look at the inspirations and ideas that have made the collaboration between Nike and Virgil Abloh, one of the most successful ever.

“The ICONS book is, in a way, the only revealing lens to understand that the catalog of the 50-plus Nike shoes I have designed are in my mind”, Abloh said when talking about the project.

Bringing together all the greats—from Air Jordan 1 to Air Presto—Nike and Virgil Abloh reinvent sneaker culture with the collaborative project The Ten and redesign 10 sneaker icons. Experience engineering ingenuity and Abloh’s investigative design process: each shoe is a piece of industrial design, a readymade sculpture, and a wearable all at once.